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Unintended
consequence of European GSM
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Every European
cell phone could send and receive
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Metcalfe’s Law
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Simple messages
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Text only, 160
character limit
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Per-message
charge model
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No connection
with email or other text messaging
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Customers
adopted SMS in spite of limitations
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April 1999: 1
billion SMS messages/month
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1Q01: 16 billion
messages/month
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